QUESTIONS

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a) A team of top sales executives who are super able to prospect customers, convert leads and sell. Each one of them is responsible from start to closure for the leads acquired, ensuring quality of the buyer journey and customer relationship.
b) A sales team with specific professionals for each step of the process, for example: capturing leads, feeding the sales funnel and closing deals, with integrated marketing and sales areas. Automating communication with leads in the funnel. Understanding the point where the client is in his/her buyer journey to choose the best approach.

b) This option describes a modern and comprehensive approach to sales known as a "sales machine." In a sales machine, there is a well-structured sales team with specialists handling different aspects of the sales process, from lead capture to closing deals. It emphasizes the integration of marketing and sales efforts, automation of communication with leads, and a deep understanding of where each client is in their buyer journey. This approach aims to optimize efficiency, lead nurturing, and overall sales effectiveness.

a) While option (a) describes a team of top sales executives responsible for various aspects of sales, it doesn't emphasize the same level of specialization, integration, and automation as option (b). The term "sales machine" typically refers to a more systematized and efficient approach that incorporates modern sales and marketing practices to maximize results.

QUESTIONS

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